The inspiration for NowWhat comes from the practical experience and insights of world-renowned urologists and other specialist health professionals. In countless conversations, patients shared something powerful: beyond the shock of their diagnosis, many feel deeply alone and overwhelmed — yet also carry an urgent need to speak with someone who truly understands what they are going through.

In doctor waiting rooms and hospital common areas, practitioners often witness patients and families swapping phone numbers, offering reassurance, and building bonds of mutual support.

From these moments comes the idea of the NowWhat community: why not create a warm, welcoming “virtual waiting room” — open to everyone, patients and supporters alike — where connection, understanding, and shared experience are always within reach?

Going a step further than the existing online resources, we create personal connections by offering our community members the possibility to match with each other based on clinical diagnosis and shared experiences — such as type or stage of cancer, treatment plans and common emotional challenges.

We recognise that as more people survive and live with cancer, the need for ongoing, practical, and empathetic support is growing.

Everyone is welcome to our community, not just the newly diagnosed or those in active treatment. We’re equally focused on individuals transitioning out of medical care, families and friends who desperately want to learn about the disease and wish to connect with those in a similar situation – even those who’ve been through it all and now want to give something back by helping and encouraging others.

Cancer is always an emotionally charged subject - even when treatment ends with a positive prognosis, the ramifications continue. Most have no choice but to undergo regular check-ups, which are often preceded by ‘scanxiety’ and persistent fears of recurrence. These worries are as likely to affect the patient’s family as much as the patient himself.

We also wanted to ensure that everything our community members may need was easily accessible in one place. Along with clear medical information, and peer support, we shine a spotlight on the growing awareness that lifestyle changes, such as mindfulness, physical activity and dietary shifts, can significantly influence long-term outcomes.

Here, at NowWhat, our mission is simple. We want to give every person affected by cancer - directly or indirectly - the knowledge, support, and confidence they need to face the future with clarity and strength.